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Mobile Design

Business Model

& Diverse Revenue Streams

CanApp is designed to revolutionize career development in India by offering a wide range of services under one platform. Let's dive into the core aspects of our business model.

What Do We Provide?

We are building India’s 1st Career Network, a comprehensive career development platform that offers all career services and solutions in one place. CanApp aims to help users at every stage of their career journey, whether they are looking for jobs, seeking guidance, or exploring new opportunities like self-employment or freelance work.

How Do We Provide These Services?

We deliver our services through:

  • App & Website: Users can easily access all features online through our app and website.

  • Helpline: For additional support, we offer a helpline service that users can access both online and offline.

  • Free Access: Most of our services are free, making it accessible to everyone regardless of their financial situation.

What Do We Get?

Our platform targets 60 crore potential users in India, especially focusing on youth who need career guidance and support. With such a large user base, we will generate significant traffic, which is the key to our business model. The more users we have, the more traffic we will attract, creating opportunities for various revenue streams.

How Do We Earn?

User & Traffic Based Revenue Model

Generate User Traffic: CanApp® provides a wide range of career development services at no cost to users, ensuring accessibility for everyone, regardless of their background or financial status. By offering these free services, CanApp® will generate significant user traffic, which forms the foundation for our Ad Sales Revenue Model.

Primary Business Model:

Ad Sales Revenue Model: Similar to platforms like Google, Facebook, and Instagram, CanApp® will capitalize on its user traffic by generating revenue primarily through ad sales. Businesses, organizations, and educational institutions can advertise on the platform, targeting users based on their career interests and needs.

Other revenue streams

In addition to ad sales, we have diversified our revenue model with 6+ additional revenue streams, including:

  1. E-Commerce: Selling career-related products and services directly through our platform.

  2. Directory Services: Providing listings of businesses, educational institutions, and career-related services.

  3. Classified Services: Offering a platform for users to post and find opportunities like jobs, freelance work, and business partnerships.

  4. Payment Gateway: Facilitating secure online transactions for premium services.

  5. Premium Services: Offering advanced features like exclusive career guidance, personalized counseling, and skill development programs.

  6. Subscription Plans: Providing users with access to special features and exclusive content through a subscription model.

  7. Gateway & API Services: Monetizing through APIs that allow third-party apps and websites to integrate CanApp®'s career services.

Scalability:

The diverse revenue models ensure that CanApp® remains sustainable while scaling its services to meet the needs of a growing user base. This multifaceted approach not only supports long term growth but also provides flexibility to adapt to changing market demands. By providing free career development services, we will generate substantial user traffic, which in turn will allow us to apply our Ad Sales Revenue Model alongside additional revenue streams.

Conclusion

CanApp’s business model is built on generating a large user base and traffic, which will drive our various revenue streams. By providing a one-stop solution for career development, we aim to become the go-to platform for users seeking comprehensive career services in India.

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